This happened to me quite some time ago. I was asked to provide a little guidance in helping a new small business get connected to the web and help with setting up email addresses and web space. So I had been in and sat down with the two partners asked them about the company and what would be the ideal domain name etc. After this had been agreed I went away and started to get things ready.

So I popped back in to let them know the email addresses were now live and once they had connected their computers in they could use them. On this occasion one of the partners arrived in just after and had with him a folder of the new print material which had been collected fresh from the printers. He proceeded to talk about how “Cool the new business cards” were. I took a look at one and indeed they were quite fresh looking. I started to read the information and noticed the email address had been written completely incorrectly and so had the website url. So I calmed the party down a little and said ‘hey the information is incorrect, if you end up printing these out with the incorrect information there will be nothing I can do to correct the web site url and email addresses to make them match’. He replied ‘Oh yeah, don’t worry about that these are just the test prints. They look cool thought don’t they I think they’re ready for printing’. I looked at his partner, we realised this guy had absolutely no idea of the implications. It was quickly agreed that none would be printed out until the web/url information was verified correct by myself.